Current Progressive Cattleman digital edition

From the Editor

Read commentary from Progressive Cattleman editor David Cooper, ranging from the origin of specific magazine articles to thoughts about industry trends.


As important as the idea of sustainability is to agriculture – and to society in general – the word itself leaves a lot to be desired.

Sustainability is more than a code word for agriculture. It’s a movement, a mandate – and in many ways an enigma.

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In the past year, the number of companies crafting new policies to embrace animal welfare concerns has steadily climbed. And that trend is only going to grow stronger, if for no other reason than the need for products and restaurants to keep up with their competition.

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My grandmother has been gone now for 13 years. Yet hardly a day goes by that I’m not remembering some direction or counsel she preached in passing that became a lesson lasting a lifetime.

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Change, as the well-worn mantra always goes, is usually for the better.

Life has a way of teaching and softening our coarsened, callow habits, leading us to the road of wider wisdom.

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Let the record show that Shalene McNeill, executive director of human nutrition research for the National Cattlemen’s Beef Association, is no fan of this year’s Dietary Guidelines Advisory Council.

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By now you’ve heard, seen or experienced for yourself the thrilling reality that the beef cattle industry is thriving in 2015.

At this year’s CattleFax Outlook seminar in San Antonio, CEO Randy Blach made a compelling comment, saying how he wished his parents were still around to see the phenomenal run of cattle prices we see today.

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