For the fifth consecutive year, the Texas Beef Council (TBC) is partnering with the American Heart Association to share with consumers the many ways beef can be part of a heart-healthy diet. In honor of National Heart Month in February, TBC celebrated the yearlong partnership by showcasing heart-healthy lean beef at Go Red for Women Luncheons in major Texas markets.
"We are very pleased to partner with AHA once again to showcase beef's positive role in a heart-healthy diet," says Lerin Meyer, TBC nutrition coordinator.
"Checkoff-funded beef nutrition research studies have been instrumental in providing accurate beef nutrition information to not only consumers, but leaders within the health professional community. These studies allow us to partner with reputable health organizations such as AHA."
This year TBC has sponsored and attended Go Red for Women Luncheons in Austin, Dallas, Fort Worth, San Antonio and Houston.
On the national level, the Beef Checkoff Program recently announced that three additional fresh beef cuts are now certified to display the AHA Heart-Check mark. With that, retailers have the opportunity to market a total of six different extra-lean beef items to shoppers using one of the most trusted icons on food packing.
The extra-lean beef cuts that meet the AHA's criteria for heart-healthy foods as part of an overall healthy dietary pattern and are certified to display the Heart-Check mark include USDA Select grade Sirloin Tip Steak, Bottom Round Steak, Top Sirloin Stir-Fry, Boneless Top Sirloin Petite Roast, Top Sirloin Filet and Top Sirloin Kabob.
"Our AHA partnership in Texas complements the efforts taking place on the national level with results that are certainly milestones in the checkoff's charge to educate consumers on beef's positive nutritional benefits," says Dr. Dick Sherron, Texas physician, cattleman and TBC board member.
Headquartered in Austin, the Texas Beef Council conducts the $1-per-head checkoff program for Texas beef producers. Its mission is to increase beef demand in the state through programs of beef promotion, research and education.
—From Texas Beef Council news release
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