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From the Editor

Read commentary from Progressive Cattleman editors, ranging from the origin of specific magazine articles to thoughts about industry trends.

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Each day on the way to work, I drive across a bridge. It’s an impressive structure standing 486 feet high above a scenic canyon gorge with a winding green river.

But what’s most peculiar about this bridge is how, when the season’s right, you’re bound to see people hurl themselves over it.

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If you’ve spent any time engaging in a discussion that promotes your beef product, you’ll eventually come to talking about what your cattle eat.

And today, that probably makes you well versed in the debate over grain-fed vs. grass-fed beef.

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Whether or not you’ve been hooked to the TV or Internet watching world events the past few months, it’s obvious that an awakening has jolted certain corners of the globe.

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Say what you want about the federal government being too big, too greedy and too cumbersome to effectively regulate free enterprise. But sometimes even an 800-pound gorilla has to listen and change.

That’s what unfolded when thousands of livestock producers and cattlemen provided feedback on the National Animal Identification System two years ago.

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As if raising cattle in harsh conditions wasn’t hard enough, today’s beef producer faces an enormous uphill battle on the landscape of public relations.

Eating beef remains popular, healthy and affordable in today’s market. And yet the growing percentage of the population with no direct ties to agriculture creates a complex obstacle for the beef industry.

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It’s a new year for beef producers, and as fate would have it – it’s almost hard to think how conditions might be better.

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