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Husband and wife Tracy and Julie Leonard each brought specific skill sets to their cow-calf and stocker program.

Single-trait selection is not a good business plan, according to Larry Echols of Gap Mills, West Virginia. Single-trait selection is like shopping for a baseball where the only selection criterion is that “it’s round.” A grapefruit is round too, and that wouldn’t win very many ballgames.

Clay’s passion was always cattle. He wanted to get back to the home place in Starr, South Carolina, and start a cattle operation in the worst way and with the quickest route possible.

The Beef Checkoff, one of the leading voices promoting beef products, launched a new campaign featuring the hashtag “#RethinkTheRanch” and several videos aimed at showing consumers how the beef industry works from farm to table to celebrate 25 years of promoting the beef industry.

How will the expansion of the global beef market, especially with new consumer bases opening up in China and around the world, affect the U.S. cattle producer?