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Read profile articles featuring individual beef producers and operations, as well as regions of the country that are key to the industry.

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“Hardworking” is a term often used to describe the average agriculturist – if farmers and ranchers didn’t work hard, the world population simply would not be fed or clothed.

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Join David, Cassidy and Paul as they host the podcast from the sound stage at the Cassia County Fair and Rodeo in Burley. Their guest is Randee Munns, a veteran barrel man and rodeo clown who has worked events across the northwest U.S. for almost 40 years, and is still working the circuit at age 70. They discuss the importance of returning to fair events after a long stretch of isolation in the age of coronavirus.

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“Too many irons in the fire,” “stretching yourself too thin,” “biting off more than you can chew.”

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We’ve talked about the challenges the current pandemic has brought to the beef industry, but what about the opportunities? Listen in as David, Cassidy and Paul talk with University of Idaho meat scientist Phil Bass about possible innovation in the cow-calf segment all the way to retail.

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Packer segment dynamics - with John Nalivka of Sterling Marketing Inc. joins Paul, David and Cassidy to explain how packers are faring during COVID-19 recovery, monopoly investigations that have begun on packer pricing, and how the industry is catching up with the backlog of cattle that are still waiting to be processed.

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It is no surprise to long-time Florida residents that it is a cattle ranching state, however, for tourists deciding to leave the coastline, it can be surprising to see so many ranches and cows.

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