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Read profile articles featuring individual beef producers and operations, as well as regions of the country that are key to the industry.

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Sally: We are all working on the same farm, but we don’t really see a lot of each other. Even though the meetings take longer than needed some days, they are good because they help everyone know what’s going on.

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One of the most valuable pieces of advice cattle producer Nick Trainor has to offer young cattlemen is: Learning never stops. This young cattle producer makes it his goal to surround himself with positive-thinking ranchers who want to see him succeed.

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History of feedyard industry grows richer in Hereford, Texas

From the name of the town’s newspaper, Hereford Brand, to the high school mascot, Hereford Whitefaces, almost every single aspect of life in this small Texas town is influenced by beef.

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“You’re welcome back at V8 Ranch anytime,” smiled Brandon Cutrer as I pulled out of the drive after our interview – and I’m certain I’m not the only visitor who’s heard those words.

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When the owners of the Santa Teresa Livestock Auction came together with a unique idea, they seemed to be following a theme of many successful entrepreneurs: Find a need and fill it – and that is exactly what they did.

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Cronin Farms has been steadily improving their land management practices for 25 years. Since transitioning to no-till in 1992, the Cronins have carefully managed their land and their livestock to give both the best care.

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