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Producer Profiles

Find out more about the people in production, including the producers behind unique operations and innovative management strategies.

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Husband and wife Tracy and Julie Leonard each brought specific skill sets to their cow-calf and stocker program.

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Little Washburn Creek runs through the wooded hills of Sebastian County, Arkansas, where Tracy and Julie Leonard created a nontraditional ranch.

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Single-trait selection is not a good business plan, according to Larry Echols of Gap Mills, West Virginia. Single-trait selection is like shopping for a baseball where the only selection criterion is that “it’s round.” A grapefruit is round too, and that wouldn’t win very many ballgames.

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Applied approach to scientific technology boosts Quarter Circle U Ranch

Cattle ranching, as the old idiom might say, isn’t exactly rocket science. But rocket scientists do make great cattle ranchers.

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Of his successful 600-head commercial cow operation, Larry Echols says, “I just want to hit singles and not strike out.”

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Clay’s passion was always cattle. He wanted to get back to the home place in Starr, South Carolina, and start a cattle operation in the worst way and with the quickest route possible.

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