Producer Profiles

To many people, color, breed and genetics play a large factor into the cattle they buy. But at the end of the day, these traits may not equal the highest profit.

Consumers can be a picky bunch. Their needs and wants change from state to state and from country to country.

If you’re worried about rebuilding the herd in 2014, Nebraska Angus producer Trevor Lienemann doesn’t think you need to fret.

Competing at the National Western Stock Show (NWSS) is part of the tradition at Carnahan Ranch of Kiowa, Colorado.

Education and a production plan are only as good as the marketing plan.

When Darby Line left Kearney State College (now University of Nebraska – Kearney), he had only one of those elements working for him – the diploma in his back pocket.

Gary Darnall, of Darnall Feedlot near Harrisburg, Nebraska, talks about working with his ranching customers to meet consumer demand. This video news is provided by Certified Angus Beef LLC and the American Angus Association.