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EVENT COVERAGE

Read previews or recaps of beef industry meetings, conferences or seminars. Coverage often includes photos and speaker interviews.

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You live and you learn, right?

Vern Terrell readily admits he has. A diversified cattleman in the western edge of the Nebraska Sandhills – who farms and ranches alongside his wife, Marjean, his son Brock and his wife, Heidi – was willing to share what he considers to be “game-changers” for his operation with producers at the National Grazing Conference in Reno, Nevada.

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Cattle producers attending the 2019 National Cattleman’s Beef Association (NCBA) annual Cattlemen’s College in New Orleans, Louisiana, Jan. 29-30, are in for a widely varied educational experience.

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If the thought of seeing more than 22 different cattle breeds in one place makes you want to jump in your truck or board a plane for Denver, then you won’t want to miss the National Western Stock Show and Rodeo (NWSS).

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“There are no new customers,” Rick Cozzitorto, president of Angus Media, warned National Angus Convention attendees in November. “The only way you get them is to steal them.”

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How much responsibility does the beef cattle industry carry for greenhouse gas emissions on a global scale?

That question is fraught with a mixture of concern, pride and defensiveness for the beef industry. Ever since a 1996 United Nations report tagged the livestock industry as a culprit belching 18 percent of the world’s greenhouse gas (GHG), producers have fought back to refute the study with data showing greater efficiencies.

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Beef packers bridge the gap between producers and consumers, but even “the largest packer in the world” is nothing without its suppliers, John Gerber said.

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