Twenty years ago, the decision was easy - haul the calves to market when they were ready, said Brandon Dukes, AgriLife Extension agricultural and natural resources agent in Roberts County. Today, your options as far as selling and marketing your cattle and calves abound.

Ledbetter kay
Communications Coordinator / Texas A&M AgriLife

Which option suits your operation best? What are the pros and cons of different marketing techniques? These are questions that will be answered at the workshop.

Registration for the event will be $10 per person. Two Texas Department of Agriculture continuing education units, one general, one laws and regulations–will be offered for pesticide applicators, he said. The CEU portion of the workshop will begin with discussion at 11 a.m.

For those who do not need the CEUs, registration will be at noon, Dukes said.

Everyone is asked to RSVP by July 20 to 806-868-3191 for planning purposes.

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Following a noon lunch, the program will consist of the following presentations:

  • The Traditional Livestock Auction, Dukes.
  • Video and Online Auctions, Dukes.
  • Retained Ownership, DeDe Jones, AgriLife Extension risk management specialist, Amarillo.
  • Grid Marketing, Dr. Ted McCollum, AgriLife Extension beef cattle specialist, Amarillo.
  • Niche Markets, McCollum.

The program is scheduled to end at 3:10 p.m. with an evaluation, Dukes said.