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NCBA annual convention and trade show postponed until August 2021

Published on 27 October 2020

The National Cattleman’s Beef Association (NCBA) announced Tuesday that its annual convention and trade show, originally scheduled to take place in Nashville, Tennessee, in February 2021, has been pushed back to August 2021.

Show organizers stated in a press release, “The Cattle Industry Annual Convention and NCBA Trade Show is one of the industry’s biggest events each year, bringing together cattlemen and cattlewomen from across the nation to do the work of our industry. Unfortunately, the current pandemic presents challenges that make bringing people together difficult. With the health and safety of our attendees, exhibitors, sponsors and partners in mind, NCBA has made the difficult decision to postpone the in-person event to August 2021. However, NCBA will hold some of its traditional business meetings in the January or February time frame, in accordance with the association’s bylaws.” 

“Decisions of this magnitude, which impact multiple organizations, stakeholders and companies, are never easy. However, the limits on the number of people who can gather at an event in Nashville and the travel restrictions facing many trade show exhibitors makes it impossible for us to put on the world-class event our attendees expect this winter,” said NCBA CEO Colin Woodall in the press release.

Originally scheduled for Feb. 3-5, 2021, the convention and trade show will now take place Aug. 10-12, 2021. While the event may have a new date, both the convention and trade show will continue to take place at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee.

“Despite the move of the main event to August, we will still hold business meetings in January or February to ensure we continue to meet the needs of our members and the industry,” said Woodall. “When we do gather the nation’s cattle producers together again in August, we’ll have the opportunity to include new events and activities in Music City, including many that just aren’t available during the winter months, so although we’re disappointed in the date change, we’re excited to see Nashville during the summer, as we take advantage of all the fun and excitement the city has to offer. 

The 2021 Cattle Industry Convention and NCBA Trade show will mark the 123rd anniversary of this legendary event and one that will offer a multitude of fun and exciting events that are appropriate for all ages. Cattlemen’s College and the world-class NCBA Trade Show will also offer educational opportunities that cattlemen and cattlewomen can put to work on their farms and ranches.  

Woodall explained the events in store for attendees at the August 2021 show in a video.

Frequently asked questions for NCBA convention and trade show exhibitors:

  • There is no need to resubmit your booth application. NCBA has your 2021 spaces held.

  • NCBA may have changes to the floor plan as they comply with ongoing regulations. They will communicate to exhibiting companies affected.

  • Please note the shift from a Wednesday-Friday pattern to Tuesday-Thursday pattern.

  • The event will continue be held at the Gaylord Opryland Hotel in Nashville, Tennessee.

  • Exhibitor registration and housing will now open on May 17, 2021.

  • If you have questions, there will be an exhibitor Q&A webinar on Thursday, Oct. 29 at noon Mountain time.  end mark

From an NCBA press release