Current Progressive Cattle digital edition

Video: Beef Checkoff celebrates 25 years with new 'Rethink the Ranch' campaign

Published on 29 December 2017

The Beef Checkoff, one of the leading voices promoting beef products, launched a new campaign featuring the hashtag “#RethinkTheRanch” and several videos aimed at showing consumers how the beef industry works from farm to table to celebrate 25 years of promoting the beef industry.

According to a Beef Checkoff news release, this will be the first time that will promote both the product and give consumers a glimpse of the people behind the product.

Six ranches from states scattered throughout the U.S. are spotlighted in the checkoff’s new campaign. A camera crew visited six different operations in Iowa, Tennessee, Florida, Idaho, Washington and California to get their stories and share them with consumers. For more videos and information about the campaign visit the checkoff website.  end mark