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Poll: Interest in on-farm sales of beef grows

Published on 28 August 2020

The traditional meat processing system has experienced several setbacks and ups and downs in the chaos that followed the arrival of COVID-19. Since then, more and more interest has arisen from beef producers and consumers about selling beef directly from the ranch. 

In an online poll, Progressive Cattle asked, "Have you been asked about directly selling beef from your ranch since COVID-19 kicked in?"

Almost 60% said they had been approached about directly selling beef, and 16.1% said they hadn't, but that they would be interested in learning more about it. About 26% said they hadn't heard anything about it.  end mark

Have you been asked about directly selling beef from your ranch since COVID-19 kicked in?

  • Yes: 57.5%

  • No: 26.4%

  • No, but I would be interested in exploring the possibility: 16.1%

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