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Poll: Ranchers have confidence in 'real meat'

Published on 02 December 2019

Ranchers show confidence that 100% animal-based meat will continue to be in high demand in the market. 

In a recent online poll, Progressive Cattle asked, "How concerned are you by lab-based/plant-based meat?"

The majority of respondents (63.4%) answered that lab-based/plant-based meat products will never beat 'real meat.'

The rest of the respondents were divided. Almost 19% indicated that they weren't worried because there is enough room in the market for both types of products. The smallest group (18%) think that alternative meats will become a significant competitor with real meat products.end mark

How concerned are you by lab-based/plant-based meat?

  • It will never beat real meat: 63.4%

  • No worries, there is enough market space for everyone: 18.6%

  • It will become a real contender: 18%

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