Therefore, Novus proposes a three-step plan for beef producers to use less mineral: reduce, replace, reformulate.

“In addition to optimized mineral delivery, BioOptimized trace minerals from Novus support immune system function, reproductive efficiency, carcass quality, hoof and bone strength, connective tissue strength, multiple enzyme activities and oxidative balance,” says Stephanie Gable, global marketing manager with Novus.

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“These are results you should expect from trace minerals. The distinction is that with BioOptimized trace minerals, you can see those results with less product. That’s better, more efficient beef production.”