Beef Quality

Cattle are typically marketed and transported several times in their lives. Marketing and transportation can be the most fatiguing and stressful events in a feeder calf’s life.

Animal welfare is a hot topic among all sectors of agriculture – and as cattle producers, it is something we have practiced for generations. However, there are two major issues when it comes to animal welfare:

So often, we hear about what the average person on the street wants in regard to beef. Hormone-free, organic, grass-fed, natural – just to name a few. But most of these often-well-meaning people have never been on a farm or ranch.

Quality assurance programs are all too familiar across the beef industry. Typically, these programs are discussed at the food product plants where we are working to maintain the quality of product after the animal is harvested.

Transportation is an inherently stressful and rigorous process for all cattle to go through, regardless of what condition they are in.

The global pandemic encouraged many consumers to buy groceries online. As a result, grocery stores and the beef industry faced challenges and opportunities as they learned more about virtual shopping.