Current Progressive Cattleman digital edition
advertisement

Impossible Whopper hits the grill at Burger King

Progressive Cattleman Editor Carrie Veselka Published on 05 April 2019

Burger King recently announced the launch of its “Impossible Whopper,” a plant-based alternative to the traditional Whopper advertised as “All Whopper. No beef.”

On April 1, 59 Burger King restaurants in St. Louis, Missouri, began offering the “Impossible Whopper” as a trial run for a potential nationwide rollout.

Burger King is only the most recent of restaurant chains to jump on the alt-meat bandwagon. Household-name chains like Red Robin and T.G.I.F.s, along with numerous smaller independent restaurants, also provide their own variation of the “Impossible Burger.”

The Impossible Whopper was developed with Impossible Foods, a California-based company that produces plant-based substitutes.  end mark

View Burger King’s Impossible Whopper taste test video.

Carrie Veselka
  • Carrie Veselka

  • Editor
  • Progressive Cattleman
  • Email Carrie Veselka

Before commenting on our articles, please note our Terms for Commenting.

LATEST BLOG

LATEST NEWS