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Impossible Whopper hits the grill at Burger King

Progressive Cattleman Editor Carrie Veselka Published on 05 April 2019

Burger King recently announced the launch of its “Impossible Whopper,” a plant-based alternative to the traditional Whopper advertised as “All Whopper. No beef.”

On April 1, 59 Burger King restaurants in St. Louis, Missouri, began offering the “Impossible Whopper” as a trial run for a potential nationwide rollout.

Burger King is only the most recent of restaurant chains to jump on the alt-meat bandwagon. Household-name chains like Red Robin and T.G.I.F.s, along with numerous smaller independent restaurants, also provide their own variation of the “Impossible Burger.”

The Impossible Whopper was developed with Impossible Foods, a California-based company that produces plant-based substitutes.  end mark

View Burger King’s Impossible Whopper taste test video.

Carrie Veselka
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